Film: Monzo x Channel 4 creative studio
Planning a financial future is more of a commitment than getting married!
In partnership with Channel 4, we stayed away from tired product messaging, and instead dubbed over iconic reality TV scenes with Monzo product benefits. I wrote the scrips for each execution and helped develop the concept. I wanted to use language that felt native to the audience, making sure the product interrupted each vignette with a knowing wink.
Activation: Monzo x Greggs ATMmmm
We teamed up with Greggs for the UK’s first ever sausage roll dispensing ATM. The ATM celebrated Monzo's new partnership with Greggs, offering Perks and Max
subscribers a free weekly sausage roll, doughnut, or hot drink. I helped develop the concept, crafted all the campaign language around Banking x Baking, and wrote all the packaging and ATMmmm copy.
Activation: Monzo x BBH x Penguin Book Nook
To launch the book of money, we turned a shopfront in Soho into a bookstore. We drenched the whole thing in Hot Coral, wrote thousands of personalised book covers, and gave out lots of free books and chocolate bars.
