Tone of voice: Monzo
I drove the rewrite of Monzo’s tone of voice two years ago as part of a brand refresh. As we scale, we’re speaking to new types of customers in new places – not just young people in Shoreditch as was once our core audience when we were a spending card. Good writing is about making your audience feel seen, heard and understood, all while getting across a clear message. So as our audience has evolved, how we communicate with them has to.
Localising tone: Monzo
I wrote our guide to localising tone of voice, now adopted by our EU team.
